MCOM 4003 - Greta Wallin

 False Advertising One key to building trust between a company and its customers is to provide accurate advertisement for the product being offered, that later on lives up to the expectations created by the advertisement. The advertising part of showing off a product can therefore also turn into negative ethics in form of false advertisement. Marketing is a key part for companies to gain attention from customers as they are trying to convince you to buy their products. There are a lot of different brands on the market today trying to sell similar products and due to the competitive environment, the practice of false advertising might seem like a good idea for businesses looking for an edge.  " False advertising is marketing a product with misleading or blatantly false claims to convince people it's a better option than the competition ". This is illegal in the United States since the introduction of the Federal Trade Commission (FTC) in 1914. Companies that use false adve...

  The Toxic Tabloids They are everywhere. In the malls, at the supermarket, in the bookstores, they can be found in so many places it almost seems like it is impossible to avoid them. With uncensored titles and photos, and well-chosen colors to catch people's eyes, they are getting a lot of attention. I am talking about tabloid media.   At a younger age, the tabloids were my favorite part of going grocery shopping with my mother, but now as I have done some more research on the topic of tabloids I am not sure I like them as much anymore. Now as I know more about tabloids I would name them as toxic, invasive, disrespectful, and dangerous. They are also the base of thousands of rumors spreading around, twisting celebrities' words from interviews and sometimes excluding some parts, everything to make people buy the tabloids to earn money on it.  This type of newspaper is filled with the press' comments on female celebrities' bodies, weight gain and weight loss, and even...

Women Athletes Battling Bias in the Media  Since the introduction of the Title IX law on June 23, 1972, women in athletics have made an increasing process both on and off the fields. Even though this increase, these women are by no means at equality with men, from both sides of the camera. The success of female and male athletes are receiving different amount of recognition depending on the gender and as a female athlete myself, I am not a fan of the statistics being made on this topic.  Numbers shows that an episode of ESPN's SportsCenter is covering 98% of men's athletics, meaning they are only showing as little as 2% of women's athletics. Women are 40% of all sport participants, but they only receive 4% of all sports media coverage on a typical episode on ESPN.  Digital Commons . As a female athlete seeing these numbers it feels very unfair since the amount of work being put down is the same no matter the gender. There is also not really any difference in the types of...